From Bullseye to Buy-In: Redefining Your Ideal Client Strategy

Feel like defining your niche will box you in? Think again.

In this refreshing, story-rich session, Naomi Nakashima introduces the Audience Funnel—a flipped perspective on ideal client strategy that turns resistance into traction. You’ll learn how to build a messaging matrix that connects with your best-fit clients without excluding everyone else. Walk away with a repeatable framework to attract more buy-ins, map your content to real buying behavior, and finally speak your people’s language.

If you've ever resisted niching down or struggled to attract the right people, this session will show you a better way forward.